Farrell Mortgage Brokers, branding programme

Farrell Mortgage Brokers is a family business based in Melbourne, Australia. The company was searching for a bright, modern, and bold identity for their start up that would set them apart from the traditional mortgage advertising. Capturing their loyal customer base, the site and collateral are centred on testimonials, where users take the lead. The identity, abstract, bold and minimal. Happy, energetic and assertive orange embraces it all. Brand identity and touch points.