Dina Marie Rodriguez
About
This apparel design was created for Camp GLP, a yearly summer camp program for makers and entrepreneurs in Rock Hill, NY. This piece was designed to be printed on the back of a hoodie and placed into the complimentary swag bag available for participating campers.
Industry
Apparel & Accessories
I like to start off my projects with some loosely drawn thumbnails to help me create a basic layout for my illustrations. The above image is one of the many pages I filled with different concepts in various orientations and styles.
I spent a long time drawing and redrawing this illustration to keep my kerning and letters consistent. I had a repeated process of drawing, scanning and making subtle changes in Photoshop, printing the design and then redrawing it again.
For this piece, I decided to have a rough final vector image where the imperfections of my letters would remain intact. I wanted all the bumps of my letters to show through to give this piece a fun and playful hand drawn personality. I dived deep into the custom settings of Live Trace in Illustrator to find that perfect balance of smooth and jagged.
Although the client only needed a one-color vector image for the hoodie, we both agreed a full-color version for social media and online promotion would be a nice added feature to support this design. To match the old-timey feel of my typography, I eye-dropped colors from some of my favorite vintage packaging labels I have scattered in my home studio.
Role
I was responsible for everything from Art Direction, to drawing the artwork, to finally vectorizing my lettering for a clean finish.
Specialty
Hand Lettered Apparel Design
Skills
- Illustration
- Typography
- Lettering
Turnaround
1 - 2 weeks
Cost
$1,200