Austin Smythe
About
O.U.R. (Operation Underground Railroad) is a non-profit that destroys child sex-trafficking organizations around the world. Special Ops teams infiltrate these organizations and liberate children being held captive. The project needed to accomplish multiple tasks through the website. Bring the user to a specific "call to action" (donate), link user to blog and other information, and finally become viral via social media. All tasks were delivered with spectacular results.
Industry
Non-Profit
A more compelling home page grabbed the attention of users. O.U.R. quickly increased the amount of users donating by 25 percent.
Unique images and banners like this were quickly spread across social media calling all to become an abolitionist.
Role
Create a powerful UX with custom user interface designed to bring visitors to a call to action (donate, create campaign). Provoke social change with users by "BECOMING AN ABOLITIONIST". Link website to blog and social media outlets.
Specialty
Search Engine Optimization
Skills
- JavaScript
- MySQL
- Web Design
- PHP
Turnaround
3 - 6 months
Cost
$11,000