Steve Painter
About
The brief was to create a manual that would inform consumers about the nature of solid hardwood furniture and how to care for it. It was for a large retailer and the purpose of the manual was to decrease calls to customer service and unnecessary returns. Due to it's high print run we choose A5 32pp format to keep costs down. It was a full colour job and featured the clients own photography.
Industry
Retail & Shopping
Layout helping consumers quickly identify natural wood characteristics using photographic examples.
Typesetting terms and conditions and proof reading part of the project so accuracy and working with legal team essential.
Role
I was responsible for the entire project from design to organising the printing working closely with the copy writer and creative director. I had already worked on this brand and wrote their brand guidelines so was comfortable taking charge. The turnaround was fairly quick as the client already had photography.
Skills
- Print Design
- Graphic
- Illustrator
- Photoshop
- InDesign
- Typography
Turnaround
1 - 2 weeks