David Burney
About
Packaging redesign for a private-label energy drink for a Texas-based convenient store chain.
Industry
Consumer Products
Full flavor lineup.
Previous versions and executions when focusing on an energy+tea combo drink.
Previous versions and executions when focusing on an energy+tea combo drink.
Role
This redesign aimed to establish this private-label brand as a formidable competitor to more established properties in the energy drink sector. Originally the redesign began life as an energy+tea combo drink, but over the course of the project became purely an energy drink.
Specialty
Beverage Packaging
Skills
- Packaging
- Print Design
- Illustrator
Turnaround
3 - 6 months