Steve Painter
About
The brief was to develop a sister brand for the sofa business of a large furniture retailer that could either sit happily in existing stores or stand alone in its own branded store or online. It was important to the client that the logo was trademarked and therefor had to adhere to a strict criteria to qualify – basically it had to be unique. The colour scheme and subsequent branding that followed also had to fit with the existing brand, but be different enough to stand out.
Industry
Retail & Shopping
Long version of the logo.
Branded POS.
Role
My role was to design and present to the client numerous versions of the logo until we settled on the final version. I also had to work with solicitors to make sure the logo could be trademarked. Once the logo was signed off I was also responsible for the roll out of signage, POS and digital assets.
Skills
- Brand Identity
- Graphic
- Illustrator
- Typography
- Logo Design
Turnaround
2 - 4 weeks
Cost
$6,950