f1Studioz
About
We were invited to understand and help in reviving the identity of Veooz. We asked the team hard questions on what audience and demographics were they targeting and what was the USP of Veooz. Over the course of various discussions and brainstorming backed with the analytics and data from the real usage, the purpose of Veooz evolved as the one stop place for getting the scoop of the latest and trending!!
http://f1studioz.com/project/veooz-whats-trending-social-media/
Role
Helped in revising the identity of Veooz as a Consumer and Popular Daily visit site over the specialized sentimental and trend analysis product that it was earlier. We also got the logo of Veooz changed to be more cool, sleek and less scientific. We got rid of the Analytics/Social Signal bars from the logo. In the earlier design, The information was split by media (Pictures, Videos, Buzz etc). We understood that the best way of consuming information is different than that. Hence the user is guided by the News or Topic and shown all the media related to it in a holistic manner. Also, we realized since Veooz will not have the best of information about all the topics in the world and also not all topics will be trending on Social Media hence the need to less emphasize the search behavior and elevate the Navigation experience. The different style for different columns gives an aesthetic look and also gives the right importance to the right pieces of information.
Skills
- Web Design
- Mobile App
- User Experience
- Brand Identity