Vuego - In cab Entertainment

Role

SERVICES Information Architecture Interaction Design Graphic Design Visual Design f1Studioz was engaged to make the interaction more engaging and lively. We identified that the way categories were represented was leaving a lot to imagination and not very engaging. Also the detail screen was not optimized to use most space available and the controls could be optimized. f1Studioz identified that the most common use case is airport taxis or plying within city limits. This helped in choosing the right category that could be shown by default. Some of the existing categories were also removed like Yoga Postures considering the mindset of a travel on the go. The major challenge is that the visual media in question is in motion, hence we tried to solve it by using: Flat Navigation Big icons as visual finder f1Studioz redesigned the landing screen to directly engage the user with 16:9 cinema style crisp posters. Also the background is kept black and subtle reflection to elevate the poster. The color scheme chosen in accordance with the outside environment and lighting conditions inside the cab, enough contrast was used to offset the glare. We created crisp intuitive icons for all the categories for user to quickly navigate to others. Also, the typography is used to make it look fresh.