Jennifer Pham
About
A couple bought the business and were looking for new ways to promote it. Their goal for the website was to get more appointments and establish credibility and branding. Writing descriptions of their services, gift certificates, and prices publically available helped prospects know what they offer and adding links to their Yelp reviews were a true testament to the high caliber of their services, increasing appointment phone calls. The website colors also matched all of their branded print material like business cards and postcard mailers.
http://www.relaxbodyandmindspa.com
Page displaying different types of gift certificates - I wrote content and displayed the text and pictures so that features of each gift certificate would be with corresponding picture
Page on "Why Choose Us?" - Embedded YouTube video and wrote content on benefits and features of the spa
Page on "About the Owners" - I wrote content and gathered pictures
Role
Used Wordpress to develop site. Placed contact info on all pages to encourage calling forappointment (clear call to action). Wrote appealing service descriptions, gift certificate packages, and prices to educate users on service packages. Added links to Yelp review site to share their fantastic reviews with new prospects to increase appointments.
Skills
- CSS
- WordPress
- HTML